Fashion

THERUECOLLECTIVE

The Social x The Rue Collective

PART 1: MEET LAURIE

 

We recently had the privilege of spending some time with fashion blogger, Laurie Young, at her home on the Northern Beaches of Sydney. We wanted to share with you what goes on behind the scenes in the life of a blogger, and everything we discovered about the inspiring blogger herself. Over a series of three separate posts, we will share an insight on how she started, what she’s learnt and where she’s heading.

HAVE YOU ALWAYS WANTED TO BE A FASHION BLOGGER?

Well, Fashion Blogging as it is today wasn’t really a thing when I was younger, so I guess the answer to this question is no. I honestly think my interest in fashion stemmed from my childhood obsession with the Olsen twins. I spent the better part of the 90’s wishing I was them (and trying to find a hairdresser that could recreate the Passport to Paris bob). They were really my first style icons.

As I got older my interest in fashion grew and was no longer just about the clothes I wanted to buy but about the designers themselves, their stories, their inspirations… I’d borrow books from the library and read about fashion in Paris during the early 20th century and how clothes were not just garments, but political statements.

Throughout my university days I’d spend hours online seeking out street style photos, developing my personal style with ‘ideas’ for how I wanted to dress. Eventually I started coming across personal styles blogs and simultaneously started to consider doing my own, it was a good while though before I actually got up the nerve to do so.

HOW DID THE RUE COLLECTIVE COME ABOUT?

A couple years ago my husband, who at that time was still my boyfriend, bought me my first digital SLR camera for Christmas. I’d been talking about starting my own blog for ages and I think he knew I just needed that little push. Christmas morning I unwrapped my camera and he said “there you go, now you can do it”.

WHAT DO YOU LIKE TO DO IN YOUR SPARE TIME?

Eat out at restaurants and watch reruns of Sex And The City and How I Met Your Mother.

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PART 2: ON BLOGGING

These days, the industry of Fashion Blogging is almost as popular as fashion itself, and most of us, whether we like fashion or not, will admit to religiously following a particular blogger through their daily escapades of floating around in luxurious drool-worthy clothing, and posting pictures of brunches with our equally talented blogger friends. This tends to make us all quite envious, and leaving our minds dwelling over thoughts like, “How do they do it!?”, and “How can I do it too?”. Well, in no attempt to burst the bubbles of aspiring bloggers, we’ve learnt that blogging not only takes dedication but also skill, motivation, and most importantly, talent. We asked Laurie to run us through how she would go about creating a blog post, to give us a little insight into the kind of hard work that she endures in order to keep her blog alive.

WHAT IS YOUR INSPIRATION?

I constantly write outfit ideas down. If I see a look that I like, I’ll figure out how to recreate it from my own closet and write it down so I don’t forget. I also keep a running list of items I would like (or need in some cases) to buy. I get my style inspiration from other blogs, fashion mags, style icons, old movies, period novels and of course fashion week street style shots. I use this inspiration to put together outfits that I personally love and actually wear. I see my blog as diary of sorts, what I wore and why, and I hope that through it I can pass some of my inspiration along to other girls, both with their fashion choices and with feeling confident in their clothes. I keep the majority of my blog posts centred around what I wear day to day, but I also include dressier posts here and there. Mostly, I just try and not take it too seriously, fashion and blogging for me are meant to be fun.

DO YOU HAVE ANY PRE OR POST BLOGGING RITUALS?

I always put together my initial post and then close my computer and put it away. I’ll then come back to it hours later, or even the next day and review it with a fresh mind. It’s easy to be overly critical of yourself when posting your own photos and thoughts on the internet, so I find this process helps me be less pedantic.
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Keep an eye out for our next post on Laurie, where you can find out all about her blogger essentials.



 

All photos taken by James Ambrose.

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