untitled by olli thomson


We feel our generation is disconnected from our city.

Our city is Sydney, but even with Social networking, we feel like the common belief is that there is nothing here and that no one is doing anything. So we all go looking overseas.

But it’s not true.

There are countless people our age building their own companies, building their own blogs, developing their crafts, actively creating every day, being exciting, and simply doing more than those who came before them.

We created The Social so we can put your feats into the spotlight.   Yes, we will be reporting what you are doing, but we also want to do more than just inform you about it; we want to create a way for you to engage with us as you do it.

We want to bring this space to life; but we don’t want to exist just on your computer screen. We are also going to be hosting events around Sydney to make it real. To allow you to be part of this movement.

Our events will range from parties, to fashion shows, to music festivals and art exhibitions; with you, Sydney’s new generation, as the focus.

We are just getting started, and we are a long way from perfect.  Expect some bugs, some mishaps, some complete f*** ups,  but we’re going to do our everything to make The Social the best it can be.

Welcome to The Social.

How we’re gonna roll:


If you haven’t already noticed, on the menu we have 7 core sections to The Social: What’s On, Entertainment, Stories, Fashion, Lifestyle, Music and Art+Tech. Each one of these sections will feature new original content on a certain day of the week. So for example our Fashion team will only ever post new content on a Wednesday. We wanted to do this so that our writers were more focused on higher quality work rather than trying to do something new EVERYDAY. We think you’ll appreciate one less site on the net creating content just to keep up appearances.

The Week:


Get Involved:


Do you have something you want to show off? Do you want to write for us? Awesome, get in touch and send email through to our managing editor at james@the-social.co. Got a question? shoot one through to enquiries@the-social.co.

Otherwise, we’re in more places than this website, check us out on Facebook and Instagram and add us on Snapchat at the-socialco

Photo © Olli Thomson



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Jacob Horne


Entrepreneur. Minimalist. Winging it most of the time.