Here at The Social, one of our goals is to shine a spotlight on our local creatives and share with our readers their inspiring accomplishments. Recently, we had the pleasure of visiting Jess and Penny Green, the directors of lingerie label Age of Intimacy, at their Sydney HQ. As emerging designers and Sydney locals, we felt that we should share some of their invaluable knowledge with you whilst capturing a glimpse of what it’s like behind the scenes in a creative space.
Age of Intimacy launched in 2011, when Jess dragged her sister Penny along on her personal endeavour of owning her own label, resulting in most challenging yet rewarding journey of their careers. With Jess taking the creative lead, and Penny holding the fort behind the scenes, these two quickly became a deadly duo taking both the local and international industry by storm. Showcasing their incredible creative ability and plenty of fun and flirty designs, their collections are definitely ones to look out for and are an essential addition to every woman’s wardrobe.
Below is a quick chat we had with the girls between excessive hoola hooping and playing dress-ups in their latest collection.
J+P: It’s a transition from Penny to Jess in the form of underwear. The aim was for customers to grow into our label, starting off in Poppy and Saffron which is all about Penny, coaxing people into stepping out of their comfy Bonds underwear whilst easing into underwires and silk jerseys. They can then work their way up to Indie-Rose, which is all about Jess and her love for lace, bows and everything girly.
WHAT ARE YOUR ROLES?
P: I am the Production/Events Director. On a day to day basis, I look after the accounting, finance, production, events and sampling. I am also the IT person, icecream fetcher and the general pack horse. I have so many skills, it’s endless. I don’t design anything, yet I have a majority say in what happens.
J: I’m the Creative Director, so I look after the design side of things, along with social media, marketing and interns. Basically anything creative!
WHAT IS YOUR FAVOURITE PART OF YOUR JOB?
J: Designing one-off pieces that don’t really have a function, like my phone bra, because through these we find things that we really love and are purely creative.
P: Billionaire, it’s a card game that we play at lunch.
P: Paperwork! Oh, and interviews.
WHAT ARE YOUR INSPIRATIONS?
J: I usually create visual diaries, and whatever is inspiring me at the time goes into that. When i’m designing a collection, that’s my main focus. These usually involve things like the national geographic, and movies.
IF YOU COULD START OVER, WHAT WOULD YOU CHANGE?
P+J: We wouldn’t produce in Australia. It was a very harsh, steep learning curve that we wouldn’t encourage others to do either. In a way, it was important at first due to the quantity we were looking to produce, but it is just way too costly and the quality isn’t worth the time it takes. We feel like we would be much more established by now if we had initially chosen to produce overseas.
WHAT’S IT LIKE WORKING WITH YOUR SISTER?
P: It’s interesting. We tend to argue a lot, but I love it and I wouldn’t have it any other way.
J: It’s a love hate relationship, but I couldn’t see myself doing this with anyone else.
WHAT DO YOU DO WHEN THINGS GET A LITTLE HEATED OR INTENSE?
P+J: We lie in our wrought iron bathtub and think happy thoughts. We also recently learnt how to hoola hoop so that’s always a good way to relieve some stress! We’re also huge ice cream fans, and love playing games and being creative with our amazing interns.
WHAT DOES THE NEXT YEAR LOOK LIKE FOR YOU AND YOUR LABEL?
P: So many plans! We are releasing ‘Charlotte’, our DD+ range, which is exciting as we want to produce pieces that are relevant to any customer.
J: World domination! Our bridal registry will also be launching in February, and we will start pre-orders for Poppy and Saffron and Evil vs Evil, our upcoming collections.
WHAT ADVICE DO YOU HAVE FOR ANYONE STARTING THEIR OWN LABEL?
P: Work with someone that you can yell at, then be happy and eat an ice cream with, all in the space of 5 minutes. If you can do that, then you’re set.
J: Don’t do it! (Laughs) Do your research, shop around and never settle. Always ask questions because it can never hurt.
WHERE CAN WE BUY YOUR STOCK?
WHAT IS DIFFERENT ABOUT YOUR BRAND?
J+P: The way that we want our customers to feel in our garments! Once our ‘Charlotte’ range is released, we will have something for every size and shape which means that every one of our customers will be able to embrace their feminine side, just like we have. We also have exclusive prints, our own unique elastic and a great colour code system for our sizing. For example, if you are a size C, then you are purple!
ANY ADVICE FOR YOUR POTENTIAL CUSTOMERS?
J+P: Everytime we bring out something new, go into a store and try it on, or even come visit us at our HQ. We always welcome our customers to come in and get a free fitting, as most people don’t know what size they really are. It’s also important to keep trying our product as every singly collection we bring our will fit better, and be more comfortable than the one before. It’s our goal to keep improving, and we haven’t failed yet!
You can check out the amazing pieces by Age Of Intimacy and keep up to date with the label at TheAgeOfIntimacy.com.
All photos taken by James Ambrose.
Like us on Facebook | Instagram | Soundcloud