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WAYTOGO

A way to go: for humans between 5 and 105 years old.

WHHHHHHHHHHHAAAAAAAAAATTTTT……. WOW. JUST. WOW…

This is how I’m feeling after spending near 30 minutes in the surreal, entrancing and downright beautiful world of Way to Go. Described by the apparent geniuses behind it as “an interactive experience” is probably the understatement of the year so far. Something along the lines of “the digital artwork that every human should experience right now” or the “holy fucking shit this is insane” experience is probably more appropriate for this circumstance.

Way to Go is a walk in the woods. It is an astonishing interactive experience, a restless panorama, a mixture of hand-made animation, 360˚ video capture, music and dreaming and code; but mostly it is a walk in the woods, c’mon. Created by Vincent Morisset, Philippe Lambert, Édouard Lanctôt-Benoit & Caroline Robert (AATOAA). Produced by the NFB & France TV.

Everyone’s journey will be different, the creators themselves say that “Maybe it lasts six minutes; maybe it lasts forever.”

I could easily write about every minute detail of this experience – about the visuals, the immensely powerful music, the intricate artistic ideas behind it – but that would go against the central idea behind it, which is “…the luscious, sudden pleasure of discovery.”

So go on, head to a-way-to-go.com and discover for yourself.

waytogo

Certified Geniuses. From left to right: Caroline Robert, Philippe Lambert, Édouard Lanctôt-Benoit, Vincent Morisset
Certified Geniuses. From left to right: Caroline Robert, Philippe Lambert, Édouard Lanctôt-Benoit, Vincent Morisset
Where you start your journey.
Where you start your journey.


 


 

 

 

 

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Jacob Horne

http://instagram.com/jacob_horne

Entrepreneur. Minimalist. Winging it most of the time.